Most consumers who require someoneto perform various professional services undertakeresearch before.
Most consumers who require someoneto perform various professional services undertakeresearch before making their selection. A randomsample of people who recently selected a finan-cial planner and a random sample of individu-als who chose a stockbroker were asked to reportthe amount of time they spent researching beforedeciding. Can we infer that people spend more timeresearching for a financial planner than they do fora stockbroker?
