Constructing Effective Business

Select a product or service for this assignment in which you believe your organization should invest capital resources to develop for sale in a global environment.

Review Ch. 4 of Business Communication Essentials.

Create a Microsoft� Word analysis of no more than 1,400 words that includes the following:

�Describe the product or service, including its main characteristics.

�Why do you believe this product is worthwhile?

�A profile of your audience/s. Why are these audience/s important? How different would you approach each audience?

�Explain how you would establish credibility.

Explain why you selected the channel.

Select the appropriate channel for delivering your message based on context, audience, and purpose.