id ram. I JD. Apr i inalcacat• El hi, , 1 I 1 • 1151 IMF ‘,plc 6 …tnn-cr(1).zdfslide hoa Ervoa loan 0,Click to find commandsUse Mercedes as a case company to conduct a 1500-word analysis:4) & 6= Ter Nu • qv., • Ar.4.1, 7conduct a macro environmental analysis, fully supported by referenced sources of credible information, which clearly identifies and assesses a range of critical uncontrollable external factors likely to impact upon the car manufacturing sector, and Mercedes brand performance Create a profile of a key Mercedes target customer group using a broad range of segmentation variables outline Mercedes Targeting strategies and devise a perceptual map outlining their brand position in the marketplace The Market Environment (EC01021-N) In-course Assignment Marking SchemeCriterionPlease refer to the Generic University Assessment Marketing Criteria and see below for the context specific criteriaIndicative Weighting % Mark %Macro Environmental Analysis 40 Target Customer Profile 20 Analysis of Targeting and Positioning strategies 20 Referencing and Presentation 10 Reading and Research 10 Total 100
