Communications and Media

Discussion 8

Successful Advertising Campaign

Discuss an advertising campaign that you feel was/is successful.

1) Why do you think it was so successful? Cite one source (other than Wikipedia) in your response to substantiate your point of view.

2) What was the target audience (demographics and psychographics [VALS, p. 392])?

3) What medium (media) did the campaign use to advertise? Cite one source (other than Wikipedia) in your response that discusses the companies media campaign.

4) Provide a link to an ad from this campaign.

At the end of your response leave an APA style Reference List of your sources. Review the APA Style guidelines under Course Home.