Insert Business Name Delete cover page where appropriate Insert graphic or logo Insert ID number Table of Contents: Section One Scenario: A: B: C: Business Overview 1.1 Business summary: Please write business outline. (who, what, where, When and how) CNC Designs and Signs is professionally involved in the design, printing, manufacturing, production and installation of a whole range of indoor and outdoor signage Stratford High Street Carpenters Road . The company was established in 2021. To pitch you an oppurtunity to invest a loan of £40K which will be repaid with 5% interest over 10 years; 1.2 Describe your core product or service: Large format printing, Vehicle Wrapping, Banners, Signs, Flags, Roll up banners, Customized wallpaper, 3D signs, Designs etc… 1.3 Your immediate and future business aims: CNC SIGNS is planning to move to a bigger warehouse due to the growth of the company and investment in additional machines ( large format printers and cnc routing machine ).The Main Aim for CNC signs is to become a one stop shop marketing company, where we offer marketing consultancy, graphic design, web design, signage, printing and advertising, all under one roof. 1.4 Please state the amount of seed capital required and partner investment : (Up to a maximum of £40,000) The capital required to start operating the company cost as follows, Rent of warehouse £10 999 yearlyPC’s £1000Warehouse setup and tools £5000Plotter £3000Large format laminator £3500Large format printer £10 000Commercial Vehicle £7000Our investment £5000Total £45 000 d Section Two Management structure. 2.1 Professional team skills: (Outline individual team members transferrable and professional skills as per your current CVs only). SB- (experience- in customer service and management for 5 years); KI – ( experience- is a graphic design artist who has 3 years of experience in Graphic design industry. Currently a student in ARU . 2.2 Each team member’s roles and responsibilities: SB- roles Marketing manager, Purchasing manager. Innovation and further development of the business will be finding new investors, public speaking, advertising;(experience- in customer service and management for 5 years); KI – roles Operations manager, Quality control, safety, environmental manager. Foreperson, supervisor, lead person,recruitment of team, head of team, team management, budget management;( experience- is a graphic design artist who has 3 years of experience in Graphic design industry. Currently a student in ARU . 2.3. Identify your company’s skill gaps, then chose one role and create an advert with the skills required and their roles and responsibilities. As CNC signs started operating the beginning of this year we still cannot fully operate the way we should due to the pandemic;In order for the company to make more profit and manage with more work and clients we need workshop assistant to help with cutting prints and helping for the installation of signs and banners; Section Three The market/customer profile. 3.1 Describe your target market profile and where are your proposed customers based: As a company we target Marketing Agencies, Shopping Complexes, Food Chains, Hotels, Government Tenders, Franchises, All types of events and Import & Export companies who advertise their brands. 3.2 Describe your perceived competitive advantage/USP: Our competitive Edge consists of professional work, time frame and best prices on the market, whilst also using advertising and marketing strategies to keep our brand on everyone’s lips. Another advantage is that at the moment we’re operating online which saves us money; Section Four Marketing 4.1 Explain your market research with references, Using primary and secondary research. Provide a questionnaire with 5 suitable questions and state the objective of said questions. Marketing The 5 questions that will be of most interst for our clients and their answers, so the first one is 1.CNC, CMYK,Large format laminator, Plotter 2.Monochromatic color scheme. …Analogous color scheme. …Complementary color scheme. …Triadic color scheme. 3.Laminated Vynil,Black and White,Full Colors, Laminated 4.Website Creation, Banner creation, Logo creation, Stands 5.Serif, Sans Serif, Calligraphy, or Display Font? 4.2 Competitor analysis (Based on your market research, analyse two key competitors and explain how your business will compete with them) (You may consider a SWOT here) Competitor analisis So based on our reserch our two competitor which are in our range in stratford are CMYK design and London Design agency Since we’re going to invest in the best machines and latest technology our compeitive advantege is that we can supply jobs which they don’t provide such as cnc cuting and web designs, and since we’re going to be in they’re range as well is very likely that they will be using our cnc servises as well, and of course our main advantage is that we won’t be needing third parties to manufacture our services and about the london design agency they’re the second competitor in our range they’re offering cheaper prices for similar services but once again they don’t have the cnc machinery and they’re quality in their similar services is not as high as ours, in a few words our competitors will use our services to provide a service for their clientele, that is our biggest comp advantage on them . 4.3 Marketing strategy (In support of your business social media campaign, describe your marketing and branding strategy, with reference to researched materials. Identify the most appropriate strategies, (You may consider a 4 or 7ps etc. ) The four Ps are used by companies to identify key factors for their businesses including what customers want from them, how their product/service meets those needs and wants. 1.Product- Banners, 3D signs, Vehicle Wrapping, Signs, Flags, Roll Up Banner, Customized Wallpaper etc; 2.Price (Pricing Strategy)- Premium pricing strategy due to the strong competitive advantege and high profit margin; 3.Promotion- Social media( Facebook and Instagram pages), Vehicles wrapped with our logo to target passing trade; (In future we’re planing with making better profits radio broadcasting advertising as well;) 4.Place- Stratford High Street Carpenters Road 4.3b. How and where will you launch your product or service. Online Section Five Operations and logistics 5.1 Premises and location.: Place- Stratford High Street Carpenters Road ( Warehouse) 5.2 Equipment & Set up Costs and suppliers: ProductSupplierCost.Advance Rent/deposit 5.3 Transport needs: van 7000 pounds fuel per month 120 pounds 5.4 Legal requirements: no Partnership Agreement etc. 5.5 Insurance requirements: 766 euro per year machinery warehouse fire leak Business Insurance etc. 5.6 Other required Certifications: no certificatons 5.7 Fixed monthly Costs as per cash flow: ItemsCostsrent916,66 poundsmobile charges and internet72,33wage of receptionist/workshop assistant809insurance63,83accountant189 Section Six Costs and pricing strategy Product/service name ( Select a single unit)Vinyl Material(1,37m by 45m) ( height and length of the roll) Cost to your business per unit5 pounds per square meter (Vinyl Lamination,Printing)Price you charge per unit40 pounds per square meter (Vinyl,Lamination,Printing,Installation)Profit margin (£)35 pounds per square meterProfit margin (%)(Profit / Price x 100 = Profit margin)700Mark up (%) (Profit / Cost x 100 = Mark Up)700 6.b Your Pricing Strategy: Pricing Strategy Premium Pricing- Premium pricing is a strategy that involves tactically pricing your company’s product higher than your immediate competition. The purpose of pricing your product at a premium is to cultivate a sense in the market of your product being just that bit higher in quality than the rest The price increase will lead to company high value as well. The product becomes exclusive, which everyone is not able to buy it. The price will become the enjoyment for their loyal customers, and the brand will keep increasing its value. Section Seven Cash Flow forecasts 7.1 Realistic cash flow Sales and costs forecast, including next 3 years’ projections, assuming you’ve received the start-up fund’s you’ve requested. (Please edit to suit your need) JanFebMarchAprilMayJuneJulyAugustSeptOctNovDecTotalYR2YR3Yr4Sales 1:€2,751.23€8,739.08€6,679.98€9,808.16€15,371.34€26,438.31€11,212.84€4,060.50€12,393.87€15,908.48€6,594.43€8,059.40€128,017.62€140,800€154,000€169,400LoanInvestment.Total Sales:€2,751.23€8,739.08€6,679.98€9,808.16€15,371.34€26,438.31€11,212.84€11,212.84€12,393.87€15,908.48€6,594.43€6,594.43€128,017.62€140,800€154,000€169,400SET UP COSTS TOTALDirect Costs:Materials.1,893.751,893.751,893.751,893.751,893.751,893.751,893.751,893.751,893.751,893.751,893.751,893.7522,72524,997.527,497.2530,246.97Stock.1,203.911,203.911,203.911,203.911,203.911,203.911,203.911,203.911,203.911,203.911,203.911,203.9114,44715,891.717,480.8719,228.957Additional StaffingTOTAL Direct Costs:3,097.663,097.663,097.663,097.663,097.663,097.663,097.663,097.663,097.663,097.663,097.663,097.6637,171.9240,889.244,978.1249,475.93Fixed Costs:Salaries 1809.08809.08809.08809.08809.08809.08809.08809.08809.08809.08809.08809.089,70914,563.514,563.519,418Rent.916.66916.66916.66916.66916.66916.66916.66916.66916.66916.66916.66916.6611,00011,00011,00011,000RatesStaff Wages.Utilities/Gas/Elec158.33158.33158.33158.33158.33158.33158.33158.33158.33158.33158.33158.3319002,0902,2992,528.9Phones.72.3372.3372.3372.3372.3372.3372.3372.3372.3372.3372.3372.33868954.8954.8954.8Freight & Postage133.33133.33133.33133.33133.33133.33133.33133.33133.33133.33133.33133.331,6001,7601,9362,129.6Stationary.24.4124.4124.4124.4124.4124.4124.4124.4124.4124.4124.4124.41293322.3354.53389.98Promotion & Ad.1,2501,2501,2501,2501,2501,2501,2501,2501,2501,2501,2501,25015,00010,00010,00010,000Website.Accountant1891891891891891891891891891891891892,2682,2682,2682,268LegalTransportVehicles606060606060606060606060720720720720Insurance63.8363.8363.8363.8363.8363.8363.8363.8363.8363.8363.8363.837661,5321,5321,532Maintenance153.08153.08153.08153.08153.08153.08153.08153.08153.08153.08153.08153.081,8372,020.72,222.772,445.04Computers.17.0817.0817.0817.0817.0817.0817.0817.0817.0817.0817.0817.08205225.5248.05272.85Misc.11.5811.5811.5811.5811.5811.5811.5811.5811.5811.5811.5811.58139152.9168.19185.009Loan repayment.Interest on loan.TOTAL:3,858.753,858.753,858.753,858.753,858.753,858.753,858.753,858.753,858.753,858.753,858.753,858.7546,305.0047,609.748,266.8453,844.17Sub Total: Fix + Direct Costs.83,476.9288,498.993,244.96103,320.1Net Profit: Sales – Sub total44,540.752,301.160,755.0466,079.9 7.1: Three-year projections, annual proposed sales and Net profit only Based on the premium prices our first 2 months will be shaking in terms of profit, however once the clients will realise that we offer a better quality products than the competitors, our profits will start increasing as we show on our graph …. In order to achieve a higher quality, we will spend more on materials and stock. For the first months our costs will be 3817, 3867,22 while our profits will drastically increase while the clients are getting happier of our products. According to our sales and to our costs, we see a very good path for our business with profits increasing each month. Our yearly profit will be 46 356,64 and net 51 645, 64 while our projections based on the costs projections and sales will be 47 609 ,48 266, 53,844 and net 52 301, 60 755, 66 079, In conclusion we see a bright future for our design company since we operate in metropolitan city such as London where everything moves slowly towards a digital world when even if business is suffering people will always need our advertising services. 7.2 Notes and assumptions to cash flow and projections: Conclusion: References/Bibliography Appendix
