Mission DynaFit mission is to always challenge and lead through quality and wellness. To provide everyone from first-time participants to professional athletes with the world’s best sports and fitness footwear. To give value for the money. Strongly establish on the footwear market and becoming one of the most admired and reliable brands in the world.(PUMA – Our Mission, 2021) PUMA SE. 2021. PUMA – Our Mission. [online] Available at: [Accessed 23 March 2021]. Vision DynaFit is committed to giving every athlete, from professional athletes to casual runners to kids on the playground, the opportunity, products, and motivation to reach their full potential. Everyone has the ability to achieve greatness. As an organisation, we want to assist customers, athletes, musicians, associates, and employees in realising their full potential and achieving new heights.(company information, 2021) reebok.ca. 2021. company information. [online] Available at: [Accessed 23 March 2021]. Values DynaFit people represent a number of nationalities and different cultures. Our shared values support and guide our operations around the world. Success in competition requires the determination to win, team spirit, fair play and innovation. Corporate objectives Increase the revenue of the company by 60% by Year 16Increase the market share by 15% not less than 10% by Year 14Increase the net profit by 10% by Year 15 and not less than 7%Increase the production volume by 20% by Year 12Increase the EPS of the company by 50% by Year 13Increase the Image Rating by 94 by Year 16 and not less than 86.
