Case Study for Assessment 1, 2 and 3, MIS 605 Page 1 of 2Scenario (The Case)Book reading is an extremely healthy activity. It has many benefits and above all, it is exciting,entertaining and a great way to release stress, anxiety and depression. These are not the onlybenefits. Above everything; book reading helps in mental stimulation; improvement of memory andit also helps in improving language skills. It also certainly allows an individual to help concentratebetter. In short, the benefits are enormous.In recent times we have been introduced to technologies such as laptops, cell phones, tablets andother technologies but to date, the conventional book reading is something that people cherish andenjoy in its own way. It is believed that a “book has no substitute” and book readers from all overthe world firmly agree to this.Cynthia, a young technopreneur and a book lover; plans to open an online lifestyle substitutebusiness named ‘bookedbook.com’. This online business is Cynthia’s dream. Cynthia has formallyregistered her new company, everything is in place from a legal perspective and the company nowhas ample funds to develop an online website that would support Cynthia’s business idea.bookedbook.com would be an extremely interesting website. This website will require userregistration. Children would also be able to register but their registration would be accompaniedwith some details of parents and their contacts. The website would only offer individual registrationsand proof of ID would be a must when registering. bookedbook.com will offer quarterly, biannualand annual memberships.The whole idea is very simple. Registered book readers would be able to launch the books that theyown and which they would want to give away to other registered members. A book launch wouldrequire complete details of the book. It would also require the user to provide the address wherethe book is available. Once the book details are provided by the subscriber (registered book reader)the company’s content manager would approve the book launch request. Once approved, the bookwould be available for all users for them to review and/or acquire. The review process would allowall users to provide feedback and comments about the book and would also allow users to rate thebook. The acquisition process would allow book readers to acquire the book from the book owner.The users planning on acquiring the book, would make a request for book acquisition. This requestwould help facilitate book reader meetup and exchange books. Once the book would be acquiredthe book owner would have the option of removing the book.bookedbook.com will also allow users to interact with one another via messaging and chat rooms.Users will be given an option to decide the mode of communication that they would prefer. Offcourse all chat request, messages and acquisition request and all other messages are also providedto the user via email that is provided at the time of subscription.The website would also provide a portal to the administrator for data analytics. Cynthia is keen toobserve and analyse every type of data that is obtained at this website. For example, she wants toknow which book is being exchanged mostly, she wants complete customer analytics, bookexchange analytics, analysis of book reviews and rating and other similar portals for data analysis.As soon as the user registration would expire, all book launch requests would be halted by thesystem and the users interested in acquiring the book(s) placed by the user whose registration isCase Study for Assessment 1, 2 and 3, MIS 605 Page 2 of 2about to expire would be sent an email that these book(s) are no longer available. Users would beasked to renew their subscription 15 days before the registration expiry date to ensure continuity ofservices.Cynthia does not want this website to be a book exchange platform only. She also wants the websiteto provide a platform for all the users to arrange for an online and face to face meetup. She wants toensure that any book meetup events that bookedbook.com plans should be available to its users.Users should be able to register for these events which may be paid or unpaid. She feels that thesemeetups would be a great source of fun for book lovers and also a source of marketing for thecompany.In order to ensure this website stays profitable Cynthia also wants this website to allow bookauthors from all around the world to advertise their books on bookedbook.com. This functionality,however, would not require book authors to register with bookedbook.com formally. Book authorswould be able to just fill in a ‘book show request form’, provide their details, provide the details oftheir book and a credit/debit card number. They would also provide information about the timeperiod for which they want their book to be advertised on the website. Advertisement requestswould also be approved by the content manager. Once approved, the book authors would becharged and the advertisement would go live. The ad would be removed by the systemautomatically once it reaches the end date. bookedbook.com will only allow advertisement of up to5 books at a time. All advertisement requests would be entertained by the system on a first comefirst serve basis. The advertisement functionality is also available for subscribers. In this case the feefor advertisement is very minimal.Cynthia wants this website to be upgradable and secure. She wants simple and modern interfacesand also wants a mobile application version of this website.==============Notes for students:a) This is a hypothetical case study that has been developed to facilitate Assessment 1, 2 and 3of MIS 605.b) Students are requested to make assumptions where necessary.c) Students must read the case study multiple times to understand it completely.d) The case study is not straightforward. Some information is provided in a sequential mannerand some is given randomly. Similarly, some parts of the case provide more details than theother. This is purposely done to facilitate student’s learning and thought process.
