Case Analysis: Maker’s Mark

Another assignment added to my already heavy workload. Should be easy to complete. You will need the following link in order to read and complete this.

Click to access makers_case.pdf

Here is the assignment question. Just need the questions answered properly, not a full essay.

Case Analysis: Maker’s Mark

This case is mostly for fun. Maker’s Mark grew out of a small family bourbon business, founded in 1780. Building the company from a small, traditional family business into the enterprise Maker’s Mark is today, is an interesting study in entrepreneurship. The problem is how to market the new, high-end products. The case is in a .pdf file in this week’s folder.

Maker’s Mark Case

From the case, “Bill Jr. thought about the different approaches to marketing Maker’s Mark as well as other options for company growth. He knew that if the company were to continue to grow he had to evaluate each strategy, as well as analyze any additional ones that he had not previously considered.” How would you approach the problem; what would you do?