Module Code: MG410 Module Title: Career Viewpoint CW1 – CAREER RESEARCH REPORT MARKETING Prepared for: Dr Jones Mordi Teaching Staff at London School of Science & Technology Prepared by: Vasile Grosu (H1909557 / 21906884) Due Date: 18th of March 2021 Word Count: 1617 words TABLE OF CONTENTS Introduction 3 Analysis and application 4 General trends which impact marketing profession 4 The skills/knowledge and experience required 5 Secondary research 5 Primary research 6 Evaluation 7 References 9 Introduction The given report will provide an understanding of the importance of employability in an individual life after completing graduation. Employability refers to the set of accomplishments and achievements, which includes skills, personal attributes, and understandings that help a graduate get employment and achieve success in their selected occupations, which will enhance their career and personal life (Di Gregorio., 2019). I will discuss a graduation degree in marketing, and I have chosen marketing profession as my graduate employment area. As in recent time, the rise in technology opens many options in the field of marketing. In this report, the general trend which affects the marketing profession with the increase in globalisation and technology will be discussed. The skills and knowledge required to apply for the job role in the marketing field are also discussed. Analysis and application General trends which impact the marketing profession The marketing profession is changing rapidly with growing technology and requires many skills and innovations to keep updated with the changing marketing channels. In the marketing profession, one can choose many options for their careers, and it offers many job opportunities for the graduates who are qualified and have the capability of strategic thinking who can deliver measurable outcomes. Before a generation, the marketing professionals have no idea about the social media concept as no Facebook, no Instagram and no Twitter were existed (Jain and Yadav, 2017). In recent times, various companies implemented digital things and became technology savvy and hiring positions for those who can understand all the skills and knowledge related with technology by keeping digital things in mind. As we observe every company regardless of its size, needs and nature require marketing for the success and profit of their business and marketing is considered as a trendy graduate career because of its many career option which requires different skills and knowledge particularly in the field of social media and developing digital platforms. Hence, the entry level in companies is a bit competitive, and individuals need to build up their skills according to the requirement and demand of the specific job (McCabe, 2017). The rise in technology increase many options in the marketing profession. An undergraduate can be a marketing associate, marketing analyst, marketing specialist, or marketing assistant at the entry-level. These job roles required analysing and collecting marketing data. They also need to perform some administrative tasks to get marketing experience. With the increase in technology, many companies are hiring positions such as social media manager who can manage marketing related to the social media, market researcher who research about market trends and environment, Web content manager who can manage all the company’s content at the online platform. For these job roles, the students required an efficient communication skills and knowledge about the latest technologies needed for the particular job roles (Di Gregorio., 2019). Good verbal and writing skills, strategic thinking, advanced planning skills about the marketing of a product, practical analysis, presentation and research skills and creative thinking skills. Content marketing, interactive content, video marketing, ads on social media, and artificial intelligence are some of the latest marketing trends. To handle these areas, individuals require excellent and efficient technical skills. Globalisation provides many benefits to various companies to expand and grow their business globally and gives companies opportunities to explore new and innovative talent in the marketing profession. An individual can also get job opportunities overseas according to their talent. Globalisation gives rise to international recruiting, where the companies’ H.R. teams are hiring many undergraduates who can fit well in their company (Mauri et al., 2017). Therefore, individuals require developing their technical skills and knowledge to be competitive. The skills/knowledge and experience required Secondary research According to Bourn (2018), the profession of marketing is hugely vast and provides many opportunities that have completed their graduation degree in the field of marketing. The impact of globalisation has completely changed the scenario of job opportunities. Companies are hiring overseas to enhance their business market. Globalisation sets new trends for the marketing professional as they are able to know about the skills and cultures of people across the world. As per Mauri et al. (2017), globalisation helps companies grow and expand their business by increasing the B2B horizons, including marketing of products on social media platform globally, product development, and marketing. To get a job overseas, individuals have to efficient with their skills and knowledge. These international companies’ hires candidates who have effective communication and interpersonal skills so that they communicate effectively and can adjust to the culture of other countries. Palovaara (2017) States that social media platform is connecting the business of the companies overseas by the alliance. Hence it increases the job opportunities in the field of marketing. To get an entry-level job in the field of marketing, an individual must have the following skills and knowledge: Knowledge about marketing promotionsKnowledge of analytical tools and creative skillsFamiliar with the company basics and its domainExperience in using social media platforms Siau and Yang (2017) state that various companies are implementing marketing strategies in today’s time, including technological advancement as technology is rising every other day. Hence companies must use and implement the latest technologies, tools and techniques to expand and grow their business. The use of the digital platform for marketing campaigns and advertisements of the products are the most popular things done by companies with the help of technology. Hence, these days’ companies prefer hiring candidates who know the latest tools and techniques required in the field of marketing so that it can be a benefit for both employer and the employee. Practical technical skills, knowledge about handling and managing social media handle, content creator etc., are the skills required at the entry-level of marketing professional. There are many software related with digital marketing that are used by companies, and they prefer hiring those who have the knowledge of working on this software. For example, Hootsuite, Trello are some digital marketing tools which and candidate need to know before applying for a job in the marketing field. Primary research Primary research can be done by asking questions to a college senior who is working as a marketing executive in the marketing department of the retail industry. I decided to take his advice as he had the knowledge and experience of working in the field of marketing. Hence senior supported me with the benefits of working in the marketing profession through his advice and words. Question Asked: According to you, what skills and knowledge are required in the field of marketing and how it will enhance by future career? Summary of Response The profession of marketing is all about creative skills and the latest knowledge. Strategic thinking, creativity, effective communication skills, interpersonal skills and innovation are the required skills to enter a marketing professional. It also required knowledge of analytical tools to work with digital platforms and the knowledge of marketing software to understand the working of the marketing department. The marketing profession will provide you many job opportunities and help you developing your future career as well. Evaluation The profession of marketing requires exceptional interpersonal and communication skills. I found a job vacancy of, Marketing executive’’ in Tesco Plc an extremely popular retail sector which I found appropriate for my professional career according to my skill and knowledge. The job role of marketing executive requires implementing effective marketing strategies that can efficiently promote the brand and plays and significant role in the success of the business. The role and responsibilities of a marketing executive is quite demanding and involves lot of essential work to do that are related with marketing (Jain,2019). Writing effective contents for brand promotion or SEO research the role pf marketing executive vary and depends on company to company. Launching and developing effective marketing strategy and campaigns, analysing and finding the data and information to know about the targeted market are the part of everyday responsibilities of a marketing executive. I find the role of marketing executive in Tesco plc is quite interesting and challenging as they work with following latest and current trends and required creativity (Rangaswamy et al, 2020). Writing and editing the content, developing effective social media content, and managing the social media handle are the part of creativity required for marketing executive. The major role of marketing executive in a company is to develop brand awareness and to communicate with the targeted clients effectively. The role of marketing executive in Tesco plc includes handling and managing data analysis, advertisement campaigns and operating the social media platform and it is completely related and compatible with my educational knowledge and gradation degree (Key and Keel, 2020). The main aim of marketing executive is to increase profits by implementing improved marketing and sales strategies that can completely relate with the requirements of customers. Here are some roles and responsibilities of marketing executive: Presenting different ideas and marketing strategiesProofreading the contentMonitoring the performanceUpdating of databases and maintenance of websitesResearch activities and data analysis Job Advertisement Marketing executive 24-27 Sanderson Arcade NE61 INS, United Kingdom Marketing executive required in Tesco Plc We are looking forward to recruit a fresh marketing executive trainee in the Tesco headquarters who is capable enough to increase our product sales by their innovation and creative skills. The candidate who is applying for the position is required to monitor the activities of marketing and can help us in building and maintaining a strong brand with their effective skills. Analytical and strategic thinking, creativity, potential of understanding and learning new things, knowledge of analytical tools, a graduation degree in marketing and completely updated with the latest trends in retail sector.To request an application email at: Call:0682221029168 Email: xyz@ Tesco.co.uk References Bourn, D., 2018. Understanding global skills for 21st century professions. Springer. Di Gregorio, A., Maggioni, I., Mauri, C. and Mazzucchelli, A., 2019. Employability skills for future marketing professionals. European management journal, 37(3), pp.251-258. Jain, E. and Yadav, A., 2017. Marketing and technology: role of technology in modern marketing. IOSR Journal of Business and Management, 19(5), pp.49-53. Jain, T.K., 2019. From Marketing to Digital Marketing: The Evergreen Profession for Executives. Available at SSRN 3318178. Key, T.M. and Keel, A.L., 2020. How executives talk: Exploring marketing executive value articulation with computerised text analysis. European Journal of Marketing, 54(3), pp.546-569. McCabe, M.B., 2017. Social media marketing strategies for career advancement: An analysis of LinkedIn. Journal of Business and Behavioral Sciences, 29(1), p.85. Mauri, C., Di Gregorio, A., Mazzucchelli, A. and Maggioni, I., 2017. The employability of marketing graduates in the era of digitalisation and globalisation. Mercati & competitività. Palovaara, K., 2017. The Impact of Globalisation on Organisational Culture. Rangaswamy, A., Moch, N., Felten, C., van Bruggen, G., Wieringa, J.E. and Wirtz, J., 2020. The role of marketing in digital business platforms. Journal of Interactive Marketing, 51, pp.72-90. Siau, K. and Yang, Y., 2017, May. Impact of artificial intelligence, robotics, and machine learning on sales and marketing. In Twelve Annual Midwest Association for Information Systems Conference (MWAIS 2017) (pp. 18-19).
