48270 – EnC Assessment Task 3: 48270 – EnC Assessment Task 3: Business Plan Template TaskDescriptionContributors (“group” or list names)Marks1Executive Summary12Business Summary13The Market34Customer and Value Proposition45Development and Design56Operational Plan77People and Structure58Marketing Plan69Financial Plan410Implementation Plan4Total40 [Title page] Business Name Business Location Team: (Student ID and Name) 1. Executive Summary [1 mark] 2. Business Summary [1 mark] 2.1 – Legal Structure / Ownership [0.5] {Company / Partnership / Sole Trader – explain why this legal structure is appropriate for your proposal.} 2.2 – Business Description [0.5] {What products/services will you be selling? A brief explanation of your company’s (or new business unit’s) reason for being.} 3. The market [3 marks] 3.1 – Market Description [0.5] {Describe the market and its level of maturity. Explain the market’s profitability and its volatility. 3.2 – Competitive Analysis [1] {Describe the competitive environment affecting your proposed business: Choose the most relevant force from Porter’s Five Forces model and analyse in the context of this market.Outline competitive advantages of competitor(s).} 3.3 – Environmental Analysis [1] {Conduct a PESTLE analysis.} 3.4 – Market Size and Potential Share [0.5] {Give an indication of the total size of the market and what share is realistic for you to obtain and why.} 4. Customer Analysis and Value Proposition [4 marks] 4.1 – Problem Definition / Opportunity Justification [1] {Explain clearly whether you are targeting a customer “need” or “want”. If “need”, define the problem you will be solving for customers. If “want”, justify your business opportunity in the market.} 4.2 – Voice of the Customer [2] {Provide evidence (with references) that there are potential customers out there with a problem that your product/service would help to address.} 4.3 – Value Proposition [1] {What is the core value of your product/service to customers. Why do they need it? Why would they buy from you rather than a competitor?} 5. Development and Design [5 marks] 5.1 – Minimum Viable Product [1] {Explain the minimum set of features your product/service will need to attract customers.} 5.2 – Detailed Design of product or service [4] {Explain the product or service in detail. Choose an appropriate visual diagram or mock-up of your design to explain. Add a draft of this diagram in Appendix A.} 6. Operational Plan [7 marks] 6.1 – Value Creation (Core Business Process) [1] {Explain the core operations that will add value for customers. Describe how customers will interact with your main business process.} 6.2 – Operations Model (Core Business Process) [3] {Provide a visual model of your core value creation process, showing how the customer-facing and business-specific parts of the process are connected. Add a draft of this diagram in Appendix A.} 6.3 – Ongoing Operations (Support Processes) [1] {List and explain the support processes required for your business to run.} 6.4 – Location [0.5] {Describe the required locations for production, sales, storage areas, etc. Explain lease or ownership details.} 6.5 – Suppliers [1] {Identify the supplies you will use for your products/services. Describe the type and amount of inventory from each supplier. How will you manage contractual relationships, service level agreements, penalties, audits, etc., with these suppliers?} 6.6 – Outsourcing Policy [0.5] {Explain what you will do in-house and what you will purchase or outsource. This can include professional services. How will you make these decisions?} 7. People and Structure [5 marks] 7.1 – Roles and Responsibilities [2] {Explain the roles required after the business is launched and has customers, detailing their duties and responsibilities.} 7.2 – Workforce [1] {Describe the labour force that needs to be hired for the business. Indicate the number of employees, specialisations, training requirements and estimated pay.} 7.3 – Organisational Structure [2] {Present the structure of your business as an Enterprise Social Network diagram. Include roles/teams and the working relationships (e.g. interactions, communication, etc.) between them.} 8. Marketing Plan [6 marks] 8.1 – Market Segmentation Strategy [1.5] {State which target market segments you wish to penetrate and how you plan to achieve this.} 8.2 – Customer Profile [1.5] {Identify your target customer groups and create a profile (demographic or business) for each group. Define the targeting strategy for each group.} 8.3 – Pricing and Positioning Strategy [1] {Describe the strategy you will use to position your product/service vis-à-vis competitors. How do you plan to set prices? Explain your pricing strategy and why it will be effective with your target customers.} 8.4 – Distribution Channels [1] {Describe your distribution strategy and explain why it is the best for your market. Explain how and where you plan to sell and distribute your product or service.} 8.5 – Promotion and Advertising Strategy [1] {Explain how you intend to increase awareness of your product or service among potential customers.} 9. Financial Plan [4 marks] 9.1 – Start-up Costs [1] {Identify all the costs associated with starting the business.} 9.2 – Sales Forecasts [1] {Prepare a projected sales forecast for the first year and then annually for a five year period. Explain how you worked out your projections.} 9.3 – Cash Flow [1] {Complete a Cash Flow statement for the first five years.} 9.4 – Break-even Analysis [1] {Provide a calculation for the break-even point for the business. Include all assumptions upon which your break-even calculation is based.} 10. Implementation Plan [4 marks] 10.1 – Projected Schedule [1] {Summarise the key tasks to be completed up to the point when you have your first customers. Choose an appropriate tool (e.g., a Gantt Chart or Table) to express this. } 10.2 – Critical Path Analysis [2] {Explain the implementation of the business plan with analysis of dependencies (e.g. with a PERT chart) between the key tasks.} 10.3 – Contingency Plan [1] {Explain the contingency measures in case of the plans going astray for external or internal reasons.} APPENDIX – A Draft of Diagrams {Include a draft version of each diagram in this document.} TaskDescriptionContributors (“group” or list names)Marks1Executive Summary12Business Summary13The Market34Customer and Value Proposition45Development and Design56Operational Plan77People and Structure58Marketing Plan69Financial Plan410Implementation Plan4Total40 [Title page] Business Name Business Location Team: (Student ID and Name) 1. Executive Summary [1 mark] 2. Business Summary [1 mark] 2.1 – Legal Structure / Ownership [0.5] {Company / Partnership / Sole Trader – explain why this legal structure is appropriate for your proposal.} 2.2 – Business Description [0.5] {What products/services will you be selling? A brief explanation of your company’s (or new business unit’s) reason for being.} 3. The market [3 marks] 3.1 – Market Description [0.5] {Describe the market and its level of maturity. Explain the market’s profitability and its volatility. 3.2 – Competitive Analysis [1] {Describe the competitive environment affecting your proposed business: Choose the most relevant force from Porter’s Five Forces model and analyse in the context of this market.Outline competitive advantages of competitor(s).} 3.3 – Environmental Analysis [1] {Conduct a PESTLE analysis.} 3.4 – Market Size and Potential Share [0.5] {Give an indication of the total size of the market and what share is realistic for you to obtain and why.} 4. Customer Analysis and Value Proposition [4 marks] 4.1 – Problem Definition / Opportunity Justification [1] {Explain clearly whether you are targeting a customer “need” or “want”. If “need”, define the problem you will be solving for customers. If “want”, justify your business opportunity in the market.} 4.2 – Voice of the Customer [2] {Provide evidence (with references) that there are potential customers out there with a problem that your product/service would help to address.} 4.3 – Value Proposition [1] {What is the core value of your product/service to customers. Why do they need it? Why would they buy from you rather than a competitor?} 5. Development and Design [5 marks] 5.1 – Minimum Viable Product [1] {Explain the minimum set of features your product/service will need to attract customers.} 5.2 – Detailed Design of product or service [4] {Explain the product or service in detail. Choose an appropriate visual diagram or mock-up of your design to explain. Add a draft of this diagram in Appendix A.} 6. Operational Plan [7 marks] 6.1 – Value Creation (Core Business Process) [1] {Explain the core operations that will add value for customers. Describe how customers will interact with your main business process.} 6.2 – Operations Model (Core Business Process) [3] {Provide a visual model of your core value creation process, showing how the customer-facing and business-specific parts of the process are connected. Add a draft of this diagram in Appendix A.} 6.3 – Ongoing Operations (Support Processes) [1] {List and explain the support processes required for your business to run.} 6.4 – Location [0.5] {Describe the required locations for production, sales, storage areas, etc. Explain lease or ownership details.} 6.5 – Suppliers [1] {Identify the supplies you will use for your products/services. Describe the type and amount of inventory from each supplier. How will you manage contractual relationships, service level agreements, penalties, audits, etc., with these suppliers?} 6.6 – Outsourcing Policy [0.5] {Explain what you will do in-house and what you will purchase or outsource. This can include professional services. How will you make these decisions?} 7. People and Structure [5 marks] 7.1 – Roles and Responsibilities [2] {Explain the roles required after the business is launched and has customers, detailing their duties and responsibilities.} 7.2 – Workforce [1] {Describe the labour force that needs to be hired for the business. Indicate the number of employees, specialisations, training requirements and estimated pay.} 7.3 – Organisational Structure [2] {Present the structure of your business as an Enterprise Social Network diagram. Include roles/teams and the working relationships (e.g. interactions, communication, etc.) between them.} 8. Marketing Plan [6 marks] 8.1 – Market Segmentation Strategy [1.5] {State which target market segments you wish to penetrate and how you plan to achieve this.} 8.2 – Customer Profile [1.5] {Identify your target customer groups and create a profile (demographic or business) for each group. Define the targeting strategy for each group.} 8.3 – Pricing and Positioning Strategy [1] {Describe the strategy you will use to position your product/service vis-à-vis competitors. How do you plan to set prices? Explain your pricing strategy and why it will be effective with your target customers.} 8.4 – Distribution Channels [1] {Describe your distribution strategy and explain why it is the best for your market. Explain how and where you plan to sell and distribute your product or service.} 8.5 – Promotion and Advertising Strategy [1] {Explain how you intend to increase awareness of your product or service among potential customers.} 9. Financial Plan [4 marks] 9.1 – Start-up Costs [1] {Identify all the costs associated with starting the business.} 9.2 – Sales Forecasts [1] {Prepare a projected sales forecast for the first year and then annually for a five year period. Explain how you worked out your projections.} 9.3 – Cash Flow [1] {Complete a Cash Flow statement for the first five years.} 9.4 – Break-even Analysis [1] {Provide a calculation for the break-even point for the business. Include all assumptions upon which your break-even calculation is based.} 10. Implementation Plan [4 marks] 10.1 – Projected Schedule [1] {Summarise the key tasks to be completed up to the point when you have your first customers. Choose an appropriate tool (e.g., a Gantt Chart or Table) to express this. } 10.2 – Critical Path Analysis [2] {Explain the implementation of the business plan with analysis of dependencies (e.g. with a PERT chart) between the key tasks.} 10.3 – Contingency Plan [1] {Explain the contingency measures in case of the plans going astray for external or internal reasons.} APPENDIX – A Draft of Diagrams {Include a draft version of each diagram in this document.}
