a) Briefly explain the ‘marketing process.’ (4 marks) b) Highlight any four components of…

a) Briefly explain the ‘marketing process.’ (4 marks)

b) Highlight any four components of the macro marketing environment. (4 marks)

c) Briefly explain the following terms as used in marketing:

i) Marketing concept (2 marks)

– r =.

ii) Market positioning. (2 marks) iii) Marketing mix. (2 marks) iv) e-marketing. (2 marks)v)Product differentiation. (2 marks)

vi) Relationship marketing. (2 marks)

d) i) What is the product life cycle? (4 marks)

ii)Briefly explain the consumer buying process. (4 marks) e) Discuss any two benefits of market research to marketing managers. (2marks)

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