a) Briefly explain customer relationship marketing. (2 marks b) Expound on three approaches employed

a) Briefly explain customer relationship marketing. (2 marks

b) Expound on three approaches employed by marketers in customer relationship marketing.

(6 marks)

c) Highlight any three benefits of a marketing information system for marketers.

(3 marks) d)Give three reasons as to why marketers do market segmentation. (3 marks)

e)Outline two benefits of product branding to:

i)The sellers (4 marks) ii)The buyers (4 marks) f)Explain any four roles played by channel members. (4 marks)

g)Cite any four tools used in sales promotion.