Assessment 1 – Business Plan (max. 10,000 words) Proposed structure Title page (complete with business name, logo and strapline; Names & P-Numbers of all team members) Executive summary – (approx. 1000 words)Problem/opportunity statementBrief description of product/service being proposedSummary of market/industry analysisSummary of key competitorsSummary of funding sources and financial projection Main body of report (approx. 7500 words) Note: Evidence of appropriate primary and secondary research will be expected throughout the report Table of contentsClear description of the problem/business opportunityClear description of the business idea + business modelDetailed description of how the proposed business is linked to specific SDG(s) Industry analysis & SWOT analysisCompetitor analysis (including direct and indirect competitors)Marketing plan – including who are your customers? What will make them buy from you? Operating plan (including location, staffing requirements/HR, Intellectual property (IP))Financials – pricing model+ profit and loss accounts (3-year projections) + cash flow statements (3-year monthly projections) Critical Success Factors (CSF) and risk managementFuture development (growth/exit strategy) Conclusions & Recommendations – (approx. 1500 words) References + Bibliography (Harvard – Cite Them Right style throughout). Check Section 4.13 for guidance. Appendices –e.g. tables; graphs; pictures/diagrams of product/prototype; other supporting information e.g. flyers, social media pages, business card samples etc…
