Arkansas Higher Education

  table of direct competitors (even though they may not compete in this region) needs to be included in your table of competitors. A thorough discussion of the unique attributes of each competitor needs to be performed as well as where there are group similarities. A brief SWOT analysis is useful here to address the Strengths and Weaknesses. The ability to clearly identify strengths is critical in this part of the analysis. The identification of a sustained competitive advantage (the ability to create a strength that takes advantage of an opportunity that cannot be matched or easily copied by competitors.)