The modern methods of doing business and business related activities require that one possess the required qualities, not only the business knowledge, but also the frequency of searching for information. With the current trend where business organizations are increasingly becoming global and multicultural, a businessperson is required to posses the necessary entrepreneurial information in order to fit in the dynamic world of doing business. Profitability is the key issue in this, and each business organization is striving not only to gain basic profits, but also to increase profitability margins. Business knowledge requires both education and experience, and thus, any persuasive business student should aim at achieving of these (Ryan, Gasparski and Enderle 63).
