10 question test-12 hr timeframe

Mindy heard that rubbing olive oil on her feet would help her to avoid those painful cracks that sometimes appear on her heal. Mindy is no foot expert but she is willing to try this remedy on the off-chance that it might work. Which of the following would best explain Mindy’s response to word-of-mouth information? (Points : 1) She is coerced into action, She is totally dependent on word-of-mouth information, She is being influenced by social persuasion theory, She is unfamiliar with the product and is, therefore, susceptible to word-of-mouth information

Question 2. 2. Time is one of the consumers’ most precious resources; it is an economic resource that must be divided among competing activities determined by perceived priorities. It is often useful to think of time dimensions. In the following set of dimensions, polychronic is closely related to multi-tasking or parallel allocation of the time resource. (Points : 1) True , False

Question 3. 3. Kimberly has been contacted eight times in the last week by a pushy telemarketer. She made the mistake of showing some interest in the product being sold and has not had much luck in getting rid of the caller. Which of the following forms of power is being exercised by the telemarketer? (Points : 1) Expert power, Referent power, Reward power, Coercive power,

Question 4. 4. Allison has found after years of study that families work best if they follow what is called the synoptic idea. Which of the following statements best summarizes the synoptic idea? (Points : 1) Fathers make most of the decisions in financial areas and mothers make most of the decisions concerning the home., The husband and wife take a common view and act as joint decision makers., The couple manages their own individual finances so arguments will be avoided., The person who makes the most money makes most of the decisions; this insures financial integrity.,

Question 5. 5. Chet meets each Wednesday night at Borders Bookstore with a small group of computer enthusiasts. The group calls itself X-Hackers because at one time all of these select members were hackers. Today, the group has similar values and has pledged to stop computer hacking. Which of the following membership group factors best describes the uniqueness of the group? (Points : 1) Propinquity, Mere exposure, Group cohesiveness, Organizational culture,

Question 6. 6. Every time Sue Samuels comes in from a long selling trip, she always makes sure to give reports to all her colleagues on knowledge she has gained and experiences she has had while “on the road.” She has found that her “information tips” are a great way to set the stage for decision-making that she would like to go her way. Based on her actions, what role is Sue playing in her organization? (Points : 1) Initiator, Gatekeeper, Influencer, User,

Question 7. 7. Shopping is an activity that can be performed for either utilitarian (functional or tangible) or hedonic (pleasurable or intangible) reasons. An example of the former is instant status. (Points : 1) True , False

Question 8. 8. Allen wants to use a research method called day reconstruction. To use this method, he will have to get his subjects to keep _______. (Points : 1) Dairy and meat products fully stocked, A daily diary, Morning purchasing completely separate from afternoon purchases, An inventory of all purchases made during a 3-day period,

Question 9. 9. In general, buying decisions will involve conflict among family members to the extent they are somehow important or novel, or if individuals have strong opinions about good or bad alternatives. TV-viewing is a good example. (Points : 1) True , False

Question 10. 10. Two of Joe’s friends knew more than he would ever know about automobiles, but Joe always went to Alberto when he had a question. Why—because he and Alberto shared something called homophily. Which of the following statements most accurately describes homophily? (Points : 1) Homophily is the degree to which a pair of individuals is similar in terms of education, social status, and beliefs., Homophily is the degree to which a pair of individuals is similar in terms of monetary wealth., Homophily is the degree to which a pair of individuals is similar in terms of ethnicity., Homophily is the degree to which a pair of individuals is similar in terms of sexual orientation.