Introduction
Catalina is a renowned personalized coupon-printing and digital marketing company that prints coupons for customers by installing media servers and on-demand printers at the retailers’ check-out lanes and faces a number of issues as it responds to the digital age of marketing its product line. Partnering with Consumer Packaged Goods (CPG) companies and food retailers sponsoring Catalina’s coupon printing and distribution exists with phenomenal $130 per 1000 coupons. Consumers can redeem these coupons at retailers, thereby attaining discounts on various product purchases. Catalina’s check-out coupon business success remains founded in its extensive network of more than 35,000 retailers in USA followed by use of largest transactional database with more than 200 million entries. The following discourse addresses several questions that arise in connection to the action plan and the specific steps the company needs to take for incorporating its operation into the digital age.
